There is an opinion that any business project should be supported by the work of own WEB-site. With inclusive computerization, this statement ceases to be a stereotype and takes on a completely true form. However, for managers who do not have sufficient knowledge in the IT-field, it remains an open question about how to order and get a website that meets their requirements and current technology trends.
When visiting the WEB-studio, it is, of course, recommended to read about what questions should be asked to the webmaster. Learn from this article about almost all the nuances of order and development of the website that you want.
Selecting the developer – the other side of incompetence
The root cause of difficulties arising in the development of the ordered WEB-site is your incompetence. Regardless of the field of activity, you most likely know very little about the technical nuances of the production of the Internet resource, as well as about the aspects of its development and promotion. To talk with the developer in the same language – read the step-by-step recommendations presented below.
1. Purpose of the website
When the Client knows what for is the website needed, the WEB-master has a significant part of the information to create a quality product. A clear understanding of the purpose of the order eliminates the senseless waste of money and time on each extraordinary revision of the resource.
Defining goals and objectives is quite simple – you need a piece of paper and a pen (a text document for advanced users). Write about what you want to achieve as a result of launching the website. If it is solely about increasing revenue, then explain to yourself exactly how the website should help with this.
Among the tasks of the Internet resource can be:
- attracting customers;
- providing online sales opportunities;
- increase marketing effectiveness;
- creation of reliable information base;
- overcoming geographical restrictions;
- visual representation of the product catalog;
- improving the quality of service;
- meeting the needs of the target audience, etc.
In the presence of such a list, you can begin to process other semantic and structural aspects.
2. Functionality of the website
Transform all the stated goals and objectives into questions like «What is needed to achieve the goal (task)?». Answers to each of the questions will allow you to decide on the functionality your website should have in order to accomplish a particular task. A qualified WEB developer will correct this list, even if it is compiled as unprofessional as possible.
3. Visual features of the website
Design – this is a real stumbling block between customers and employees of WEB-studio. The key requirement for the customer: order the design not for yourself, but for the target audience.
Two key tasks when discussing design:
- pick the optimal markup;
- fill the resource with suitable visual components.
Some key points for working with markup:
- Separate pages of the website can be created according to different templates.
- The markup should correspond to the subject of the resource and the tasks that the particular page solves.
- The visual structure greatly affects the perceptibility of the content.
Consider sample templates, suggest your own options (it’s best to take them from successful competitor websites), ask for developer opinions, etc.
Important! When it comes to the term «layout» – choose an adaptive type, because It is convenient for users of any devices (PCs, smartphones, tablets).
As for the graphic design, you should not indulge in «coloring». Demand maximum appeal and readability – more is not required from the company’s website.
4. Technical precisions
All that concerns the choice of CMS (content management system) or «manual» website writing (HTML), as well as a number of other profile aspects – consult with experts. Ask the developer what practical and marketing advantages this or that way of creating a resource has. Similar questions can be asked to colleagues or even interested in the development of your portal users. Discuss the need to connect various tools and modules.
Intensive brainstorming will allow you to gather as much information as possible to create your website. When you evaluate each production stage independently – it becomes clear why the development of a website is worth a certain amount. Naturally, the price tag will vary based on the indicated factors. In the end, you will need to select those who will promote the finished project. We wish you success!