The time has come. You finally decided to take one of the most important steps towards growing your business in the 21st century – creating your website. Or maybe you are ready to redesign your outdated business site that is already there (and it’s doing no good).
Now, in the age of technology and the Internet, having a pro-looking website is a must. But how do you get there?
Of course, working with a professional designer or agency is the way to go. To outsource web design is a widely used practice because we do not always have a web developer or designer in the team.
But what makes the perfect design? What does it take and how should one approach that?
Set your goals
Before you can take a step, you need to have a direction. That goes to the process of designing a website too.
Set the goals of your project. Before the start, it should be clear why you want a new website, what you want to achieve with it, and what you have at the present moment.
It’s important to talk through your goals with a designer or team. They also should have a good understanding of what exactly your business does and who the target audience is. Who is the customer now, who is it in the near future?
Your goals will help to build a plan that will be implemented by the designers.
Also, it’s essential to choose one primary goal. Do you need a website to inform your customers? Do you want to entertain them? Do you want to build hype around your new product? Do you have a particular marketing strategy that you want to implement through your website? Answering these questions is very important if you want to build a website that best serves your needs.
Now it’s time to turn to research.
Look at your competition; what do their sites have that make them stand out? Understanding how they achieve their goals can be your inspiration while building a new website. Figure out what elements can best serve the functions that you need, and make sure that every element aligns with the plan and serves your purpose.
At the very stages of your project, you need to find out what your target audience expects and needs, including design choices.
Moodboards can be useful for visualizing your future site, making immediate changes as you go along, and portraying the final result that you are trying to achieve.
Early stages also usually include creating a sitemap. This is a way of planning what elements and pages you are going to have and outlining the interaction between them.
Wireframe and prototype
Wireframe is sometimes also called page schematic or screen blueprint. It is used to depict the arrangement of content on the site. In other words, it is the representation of the page layout. It doesn’t have to be perfect or contain all the details, but it should give an understanding of how the final result is going to look.
Prototype is basically a mockup of the final website. In most cases, it includes both mobile and desktop versions of the site.
As soon as you have a prototype, it’s easier to add small changes and mold your website to make sure that it provides your target audience with an exceptional experience. It’s the right time to start adding some elements of the lead-generating system. Most of the site’s guests won’t make the purchase at their first time visiting your website, so you need to plan, prepare, and execute marketing funnel. There are many practices of lead nurturing, and some are better for a particular audience than others.
It’s impossible to underestimate the impact of visuals on your potential customers, but we can’t also forget about how powerful the words are.
Good-written and relevant content can help to attract customers and convince them that they should have business with you and not others. Use the power of words to describe why your product or services stand out, how they are different, and why your customers should choose you.
While speaking about content, we can’t ignore the topic of SEO optimization. Optimizing your website for Google (or other engines) is what will help to make your website visible for your customers. Help them find you by adding relevant key phrases and terms.
Taking the site live
It is such a thrill to see your new site go live. But before that, there are a few things to consider.
If it’s a brand new website you need to think about hosting and domain. There are a lot of options to look at here, and it’s better to talk through consideration that you have and needs with the agency or designer.
After the website goes live, you still can add changes. It’s not like some sort of the point of no return. In fact, we recommend that you do return and do systematic SEO optimization. You need to make sure that your site is visible and high converting at any given moment. Trends, expectations, and needs of your target audience will somehow change, so you need to adapt to them.
There is no point in launching a website that nobody is going to find. It’s quite important to do some pre-launch preparations to make sure that people that might be interested in what you have to offer know about the launch.
If you are using WordPress and need some external help, you need to choose a WordPress web design agency that would have the experience of working with the platform.
That’s about it. Your website is one of the key investments of your business. That’s what can help your company develop and grow. If you are not satisfied with website development costs from other marketing agencies and companies, feel free to contact us, as we, TOP.Studio agency provide quality services for more than reasonable prices!