Corona will still stick to the “Coming Ashore Soon” tagline for its alcoholic seltzer despite the public backlash. The company says that this is not an attempt to exploit growing panic around coronavirus, but a consistent step that aligns with their previous campaigns.
People on Twitter shared their negative opinions about that, and after all, coronavirus craze does seem to affect Corona’s brand. Adults in the US are not very willing to buy their beverages, according to YouGov. And people are actually searching “beer coronavirus” online, the number of related searches has grown in the past days.
So whether they actually tried to exploit the topic of coronavirus or not, the craze around the epidemic seems to affect not only event business but other businesses as well.