Facebook Shared Details about Improvements of Privacy Tools on Data Privacy Day

Facebook shared updates on its privacy tools in the post written by CEO Mark Zuckerberg. The post highlights three main aspects of improvements: Privacy Check-Up tool, Off-Facebook Activity tool, and Log-in Notification tool, although none of them are new. But they do add to the company’s goal to provide transparency over these processes.

Firstly, the Privacy Check-Up tool which was announced in January, has been updated. Now, as you can see in the right picture down below, it has four sections and uses clear language to make every function easy to understand and use.

People from all over the world will receive a reminder in their feed that would ask them to check their privacy settings.

The prompt will show up in your News Feed and direct you to the Privacy Checkup tool. This makes it even easier to adjust who can see your posts and profile information, strengthen your account security by turning on login alerts, and review the information you share with apps you’ve logged in to with Facebook.

That could potentially make more people check their Facebook settings, but in reality, most people will probably still ignore the prompt. By making the language as simple as possible and sending reminders, Facebook wants to see this used being used more actively.

Secondly, the Off-Facebook Activity tool is now available for users worldwide. It allows you to check and control data that the platform receives from other platforms and services.

Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to. Off-Facebook Activity marks a new level of transparency and control. We’ve been working on this for a while because we had to rebuild some of our systems to make this possible.

It allows users to control which data is used for ad targeting and which inclinations and interests of yours are used for targeting.

Lastly, Facebook outlines the new Login Notification tool that sends out prompts when youyou’re your Facebook account to sign in to other platforms and apps.

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