Facebook shared a list of important tips for brands that seek to improve their engagement with their audiences during the coronavirus outbreak.
The recommendations come in a guide that contains over 60 pages of tips and insights that will be useful for companies that don’t want to freeze the engagement with their community and want to keep it relevant and appropriate during the pandemic. The information in it includes both tips for Facebook and Instagram and deals with many popular content formats on the platforms.
The guide gives both general and more specific pieces of advice.
The social network recommends focusing on putting out content that is relevant, retentive, and consistent.
Here are some pieces of advice for streams:
The guide also covers the popular Stories format:
And besides all that shares some recommendations about for creating quality content from home during the lockdowns:
You can access the full guide here.