Now Google provides users with an easier way to monitor the performance of their ads. By the means of a simple search, you can have an overview of your performance. You can see the status of your advertisement and how it is displayed to your audience. The feature is accessible for the users of Smart Campaigns.
Besides that, there are now keyword themes that are supposed to make it easier to target the right audience. Google needs to know what kind of products and services you provide and then based on that it will make sure that your advertisement is shown to people who are searching for something similar. The feature was formerly called ‘products and services’.