Instagram tests a new way of response for IGTV that strongly reminds those available for TikTok users. TikTok has duets and response modes that allow you to respond creatively to the content that already has been made. Instagram is trying new ‘Video Reactions’ option that can be turned on during the upload on IGTV and will enable users to post their video reactions to the content.
So far, IGTV hasn’t seen the huge rise in its popularity. And content monetization and new reaction format may be seen as attempts to make it more relevant.