Instagram has recently added the ‘Guides’ feature for accounts. It allows some accounts to showcase useful tips, products, or other content in a special tab.
This is how it looks now:
Guides is a new tab added to previously existed tabs like the main content of the account and Mentions. Users and businesses can choose to highlight content and posts and show them along with the text. Guides can be shared on Stories or through DMs.
This is an interesting addition to the platform that will allow many popular creators to create new formats of content. Right now, it looks like it would be very suitable for tutorials and lists of tips.