If you are looking for efficient ways of advertising via Twitter, then look no further: Twitter updated its ‘Flight School’ educational platform. In addition to free basic lessons on how Twitter works, you can find tips, methods, and tutorials on how to step up your brand or business’s Twitter game.
As Twitter says:
Flight School [is] your one-stop destination for everything you need to know about advertising on Twitter. We’re bringing you new coursework, a better platform experience, and achievement badging, allowing you to showcase your newly acquired skills.
Twitter added a specific focus on video campaigns, amongst other elements to its courses. And it’s no surprise, since videos are still the fastest-growing tool for advertising. Tweets with videos receive ten times more engagement and “save more than 50% on cost-per-engagement”.
New lessons contain updated stats and information from recent studies and campaign examples. And still, there is a system of badges as rewards for your accomplishments and new knowledge. Follow this link, if you want to start learning at Twitter’s Flight School.