TikTok focused more on helping users to have access to the trustworthy info and updates on the virus, as well as preventing measures by partnering with WHO. The result of the partnership was the creation of the info page on the app with tips, safety measures, that aim to increase the accessibility of accurate information from trusted sources and debunk myths around the virus.
Users can find the information page in the Discovery section. It is also very likely to appear in search results for relevant terms. The page can also be accessed through the link on videos that may somehow mention the virus. This way TikTok wants to bring users’ attention to trusted resources as the main channels of trustworthy information.
Right now, the World Health Organization has its TikTok account where it’s actively interacting with the platform’s audience and share important and relevant updates, as well as tips, can be taken.
The platform is getting increasingly popular, so it’s no surprise that the organization like WHO decided to take serious efforts to build their presence and spread accurate information.
You can find their profile on TikTok here.