Twitter made a list of brands and companies that are interacting with their audiences in an effective and positive way during the outbreak.
Questions to ask yourself, if you want to have successful communication with your audience, include:
what most people need at the moment,
how they can easily adjust to working remotely,
how you can aid the community…
and how you can remind people of the positive side of things.
This is not the easiest time for businesses, although there are some ways to remain visible and relevant, including showing empathy and the human side behind the brand.