Why Is It Important to Incorporate Visuals into Marketing?

Visuals can add power and appeal to your messaging. Visuals make it easier to tell compelling stories and appealing to the emotions of your audience. That’s why one has to always ask themselves whether they are including enough visuals in their marketing.

If you need some stats to know for sure, here they are:

  • visuals constitute more than 90% of human interactions;
  • visuals are perceived faster and easier;
  • many people prefer video above all other types of content;

And here is an infographic about 12 reasons why marketers should rely more on visuals. It was prepared by Ever Increasing Circle, a digital marketing agency from the UK. Here is the infographic:

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