YouTube is testing a new ‘Applause’ option which allows users to support their favorite creators.
‘Applauds’ can be bought and then allocated to a chosen video. One ‘Applaud’ is an equivalent of 2$; and the creator gets 70% of it, the rest is the YouTube’s cut.
The feature is the further expansion of Super Chat that was a major thing in the last year.
Before donating on YouTube’s Super Chat has been one of the main ways to support your favorite channels, now ‘Applause’ is likely to become one too. But at this point, it’s an early beta, so there is not much to speculate about.